Meet the Founders of Stripe & Stare

Stripe & Stare was founded in 2017 by friends Katie and Nicola after 6 years of research into designing and creating the world’s most comfortable knickers. They couldn’t understand why there wasn’t a cool comfortable pair of knickers for every day life. Katie was a buyer at a London store stocking brands like Rag and Bone and Zimmerman and couldn’t understand why she couldn’t find this product so set out to create it herself. The shop's customers were her daily focus groups in helping to develop the perfect pair of pants!

We started the brand with intention of changing the underwear market—creating the perfect knickers for women for everyday life. We wanted something that was beyond comfortable. Only 3% of the underwear market is sustainably sourced which is terrible for a product we wear every day and cannot buy second-hand. Our range is 95% biodegradable so you can literally bury it in the garden at the end of its life. As a single mother and sole provider for her children, working with strong women and lifting each other up is very very important.