When Dianna Cohen founded Crown Affair in January 2020, she had no idea her brand’s mantra, “take your time” would become a motto for the moment. Cohen founded Crown Affair after a Google Doc she created detailing her haircare routine went viral. From there, she surveyed the gaps in the haircare market and realized most brands were focused on styling, but very few were focused on appreciating and enhancing the hair’s natural texture. Crown Affair makes everything you need for the perfect air-dry: from tortoiseshell combs and Italian-made brushes to a game-changing hair towel (seriously, try it) and an innovative powdered dry shampoo. Bonus points that the line of products smells so good you won’t even want to wash them out.