Question: What was it like to launch the first SN children's item?
Arielle: It was really exciting. Kid’s clothing is a huge part of our lives as I’m constantly looking for new and exciting pieces as well as everyday basics. My girls love getting dressed and getting creative with picking out their own outfits. It was always a no-brainer for me to venture into the kid’s fashion world. There is so much more to come on that!
Question: What inspired you to create the Something to Smile In sweatshirt for kids?
Arielle: My girls. I watch them paint and color almost every day. Their prints and artwork inspire me all the time. One day, I let them get all messy and just paint their clothing and their hands and get super creative. Once I saw their masterpiece, I immediately thought to myself, we have GOT to put this onto a sweatshirt!
Question: What has the response been like?
Arielle: It practically sold out! We have a few left. It was the piece that the followers were most excited about. I think my community is so engaged and invested in my girls and watching them grow up that it felt like their nieces created these sweatshirts! They feel connected to our family and I truly believe they were proud to own it or give it to a family member!
Question: How did Ruby and Esme feel about the sweatshirt?
Arielle: Esme doesn’t really understand yet but Ruby was very excited about her sweatshirt. She was the most excited when she would see her friends wearing her artwork!