Something Navy: How did your journey begin?
Sharon Krief: Barbara and I met in school and became close friends. We actually had completely separate careers before starting Ba&sh. I was a lawyer and Barbara was in PR. After we both gave birth to our second children, we realized we wanted a change of pace. Our dream was to work together and do something nice, and since we both loved fashion we decided to take on the adventure of bringing our dream wardrobe to life. Voila! Ba&sh was born.
SN: HOW DID BEING FRIENDS FIRST AFFECT THE WAY THE COMPANY DEVELOPED?
Barbara Boccara: I truly believe our friendship has made our professional partnership even stronger. We know each other’s strengths and weaknesses and complement each other well. Even if we don’t agree on everything, we always support each other and come together in the end. We trust each other’s decisions entirely.
Because we’re so close we try to instill this feeling of friendship and family with our larger team as well. For example, we take our design team to our home in Ibiza every summer to gain inspiration for the next collection. In many ways, our friendship is the foundation.
SN: WHAT’S THE BEST AND WORST PART ABOUT WORKING TOGETHER?
SK: There is no worst part! We have our dream jobs, spending every day together, surrounded by the best team, laughing and designing clothes for women to feel beautiful in.
SN: HOW DO YOU RESOLVE ANY DISAGREEMENTS?
BB: We know our strengths and trust the other if one person feels more strongly about something.
SK: We also talk through everything. We’re 100 percent transparent and always communicating, no matter how big or small the issue.
Do you try to separate work and personal or is that impossible?
We don’t think of it like that. Everything blends together but in a beautiful way. When we take a holiday together, we relax but are also constantly noticing new elements that inspire us and will incorporate it into the next collection. Ba&sh is a way of life, and we enjoy every part of it to the fullest. – SK