“We created Summersalt for women like us,” Reshma told SN. “The swimwear industry had not been disrupted in decades, with over-sexualized imagery and multiple middlemen. We work hard to change that narrative. We come in all shapes and sizes and all ethnicities. While we’re not perfect, we consciously try to redefine traditional beauty standards and celebrate what makes each of us unique.”
Summersalt’s fit sets them apart from other brands. “We used 10,000 women’s body scans and 1.5 million measurements to launch our proprietary fit,” Lori told SN. “We set out to create a truly disruptive experience for our consumers, and it is incredible to see how much our brand has resonated with her.” Summersalt is also dedicated to sustainability (think: eco-friendly fabrics, like swimwear created from recycled nylons).