What's In Our Carts: Shop Our 5 Favorite Female-Founded Brands

Thank you to our friends at Klarna for partnering with us on this story.

Celebrating our fellow female-founded businesses is part of the Something Navy DNA. In honor of International Women's Day, we're spotlighting five game-changing, industry-disrupting brands founded by women.

From a company revolutionizing clean beauty to a fashion line that takes size inclusivity to a whole new level, meet the female-founded businesses we're supporting today and every day. Plus, take a peek at our favorite picks to shop from each–and get excited because every item can be purchased with Klarna so you can buy now and pay over time.

Meet Beautycounter

Gregg Renfrew started Beautycounter to set a new standard for clean beauty with its skincare, body care, and makeup products. The company created “The Never List,” which outlines over 1,800 potentially harmful ingredients that are never used in their formulas. Beautycounter also advocates for stricter guidelines and regulations on which ingredients are allowed in personal care products within the United States.

Once you try your first Beautycounter product, you *might* feel the urge to clean beaut-ify your entire routine. Luckily, Beautycounter is a Klarna retailer, so you can shop all your products at once and pay over time. Start with our picks, including the Radiant All-Over Bronzer and the Sheer Genius Conditioning Lipstick, and then explore the clean versions of some other makeup must-haves.

Meet Good American

Co-founded by Khloé Kardashian and Emma Grede, Good American set out to make clothing for real women, with an inclusive range of sizes from 00-24. The brand takes its dedication to size inclusivity and body acceptance a step further: each item is shown on models in a range of sizes, to help customers find their perfect fit.

Good American originally started by creating premium denim, but the company has since evolved to a full clothing line with footwear too. Their staples include The Good Shirt, a classic tailored button-down, and the Icon Bootie 110, which has European craftsmanship and a sleek, modern design. Good American is a Klarna retailer, so no matter how many essentials are in your cart, you can easily pay in 4.

Meet Mejuri

Noura Sakkijha founded Mejuri because she wanted to design jewelry that women could buy to celebrate themselves. With Mejuri, you no longer need a special occasion or milestone to get a beautiful piece of jewelry–instead, the brand is empowering women to treat themselves to the fine jewelry they love. 

Mejuri's rings, earrings, and necklaces were made for layering and simply elegant styling. The Rope Chain Necklace is a statement piece you can wear every day, and you can pay with Klarna to make your purchase budget-friendly. The 16-inch Rope Chain Necklace comes out to 4 interest-free payments of $121.25 when you use Klarna.


OUAI was founded by celebrity hairstylist Jen Atkin, who launched the brand to create the dream hair care products her friends and clients would actually want to use. The result is a cult-favorite line of items, from shampoo and conditioner tailored to your hair type to styling products straight from a seasoned pro.

OUAI's must-have picks include the Rose Hair & Body Oil, a versatile product that hydrates and moisturizes your skin and hair, all with an irresistible scent. Or, if you're prone to frizzy and tangled hair, the OUAI Leave In Conditioner is a major game-changer. OUAI is a Klarna retailer, so you can stock up on your hair care favorites and pay in 4 interest-free payments. It's a match made in hairstyling heaven. 

Meet Love Wellness

You may recognize Lo Bosworth, the founder and CEO of Love Wellness, from her days on Laguna Beach and The Hills, but since then she has become a pioneer in the space of clean wellness products for women. Love Wellness creates supplements, personal care products, and multivitamins, all of which are developed by a team of female experts, doctors, and nutritionists. 

Supplements and wellness products can be pricey, but you can buy your Love Wellness staples and pay over time with Klarna. We recommend the Mini Do It All Wipes, which come in the perfect size for the woman on-the-go, and the Vitamin Organizer to make keeping track of your wellness routine easier than ever. 

See Klarna terms here. CA residents: Pay in 4 loans made or arranged pursuant to a California Finance Lenders Law license.