Team SN's Mom Favorites

*Team SN's picks are selected based on products we truly love. Note: this article does contain affiliate links, and we will receive a commission if you purchase a product linked here. Something Navy also retains a percent of revenue from the third party brand products sold on

Calling all moms! With a handful of SN moms on board, we know a thing or two about being strategic with our shopping carts. When shopping for wardrobe pieces, we always stick to items that will take us stylishly from early morning drop-offs to nighttime dinner dates without any trouble. When shopping for beauty, we gravitate toward products that do it all—a full face of makeup with little effort, or a complex skincare routine bottled up in one. 

Whether you’re shopping for yourself, your own mom, or a mama-to-be, scroll on for a curated list of non-negotiable mom must-haves—from clothing and accessories to beauty and tech. Mama or not, you may just want them all!

Revamp Your “Cool Mom” Wardrobe 

Obviously, you’re a cool mom! But some (OK… most) days, picking out your OOTD is much less of an enjoyable, try-it-all routine as it is a mad dash. Lucky for you, our favorite brands know a thing or two about dressing your best even when you’re short on time—and we’ve got a shopping cart to prove it. Keep your morning routines stress-free with comfortable, elevated pieces and one-piece outfits you can easily slip in and out of. Our go-to picks? A pared-back maxi dress or a floral matching set.

Spruce Up Your Look 

Trust us, moms, we get it! You’re constantly running around—from morning drop-off to office meetings, grocery errands to dance lessons—which means you have little to no time (or energy!) to experiment with your style. If that’s the case, leave it to accessories to jazz up your look. Neutral athletic set? Add a sporty hat. Office-appropriate button-down? Pair it with a statement necklace. Chilly outside and your cute ’fit is hidden underneath a trench? Turn heads with your favorite tote. Et voila! You’re destined to be the best-accessorized, no matter what’s on your agenda for the day.

Get Your Glow On

When you’re on the go, applying a full face of makeup or doing all 10+ steps of your skincare routine doesn’t always make it on your to-do list. Busy as we tend to be, we’re all about keeping routines as pared-back as possible, which is why we stick to long-lasting and multi-use products that keep us looking our best with little to no effort required. Just think—face sticks that triple as a blush, lipstick, and eye shadow, mineral creams with your daily dose of SPF, and body tools that firm, tighten, and tone at the same time.

Our Tech Recs 

As much as it gets a bad rap, technology is a life-saver when it comes to preserving much-needed time, stress, and energy. Whether you need to reheat your morning coffee, forgot to iron out the wrinkles on your date night dress, or want to uncork a wine bottle post-bedtime routine, you’ve come to the right place. Here at SN, we’re suckers for a good tech moment and are constantly on the hunt for products that make our lives that much easier. As such, we’ve rounded up all the must-have tech products you never knew you were missing. Add to cart and thank us later!