3 Clean Beauty Brands to Add to Your 2021 Self-Care Routine

The start of the new year is the perfect time to reinvent your self-care routine.

And 2021 can *finally* be the year you add clean beauty brands to your product mix. Consciously choosing your makeup, skincare, and haircare staples based on unfamiliar (and impossible to pronounce) ingredients may sound daunting, but we're here to decode the mystery. Take a peek at three tried-and-true beauty brands that create high-performance products with clean, non-toxic ingredients.

Up first: Elemis, a brand that has pioneered the use of natural elements in beauty products for over 30 years. Their luxurious skincare items are formulated without nearly 2,000 potentially harmful ingredients, including parabens, phthalates, aluminum, and artificial dyes.

Herbivore is about as close as you can get to homemade skincare products. The brand quite literally launched straight from the founders' Seattle kitchen in 2011. Their non-toxic, vegan, and cruelty-free products contain naturally-sourced ingredients and are formulated without parabens, petroleum, and other synthetic additives.

Summer Fridays has luxe (and highly Instagrammable) clean skincare products that are made sans parabens, sulfates, and other potentially harmful ingredients. Instead, the beloved beauty staples are jam-packed with naturally-derived elements you can trust...and pronounce. 

*Team SN's picks are selected based on products we truly love. Note: this article does contain affiliate links, and we will receive a commission if you purchase a product linked here.